Smarties – Show your colours

Smarties, in a campaign to raise awareness to environmental and social issues within society, have developed this tool where people get to log online and choose what portion of the smarties donation should go for the environment, schools, the arts, etc..
These portions are accumulated and averaged on each visit to generate the final statistics. This website is also combined with a facebook application.

Agency: Hue Web Studio
Client: JWT Canada

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